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About Me: Headliner

MY MARKETING BACKGROUND

Professional, Academic, and Beyond

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Natural Leader and Learner

My business philosophy is simple: build powerful, meaningful relationships by providing data-backed solutions for our customers. I fully believe that if you can connect people and businesses through a sense of community, then the partnerships that will follow become exponentially more collaborative and creative. With experience in the fields of sponsorship development, performing arts, event management, and educational technology, I've helped create lasting partnerships that go beyond the contract.


Always an academic, I have a passion for consumer behavioral research and strive to understand the psychology behind their choices in the marketplace. As a graduate of the University of Tennessee, Knoxville, I supplemented my Marketing and Supply Chain major with a Retail and Consumer Sciences minor, allowing me to more fully understand supply and demand strategy from both the business' and the consumer’s perspective. The faculty at UT fueled my interest in research and has played a major role in how I approach business principles today.

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Always Involved

Campus involvement was the greatest catalyst of my success during my college career. These extracurriculars taught me the ins-and-outs of event logistics, budgeting, effective marketing, and the power of a cohesive team. My experiences in student engagement further instilled in me a love of bringing people together through music and entertainment.


I lead the piccolo section as a Squad Leader in the Pride of the Southland Marching Band, served as the Public Relations Officer for the UTK Chapter of Phi Eta Sigma National Honor Society, and was the 2017-2018 Partnerships Chair of the Entertainment Committee in the largest student-run organization on campus: the Campus Events Board. 

About Me: About Me
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